National Milk Mustache
A well-lived life starts with a glass of milk.
As people embrace a healthier lifestyle and seek balance in their lives, they’re overwhelmed with countless beverage choices touting specific health benefits. In 2009, MilkPEP will re-introduce milk to America as Nature's Wellness Drink. Delivering multiple benefits in one wholesome package, milk represents a simple step on the path to wellness. Amid the retail clutter and confusion, milk will utilize proven methods to drive purchase and consumption of milk – exemplifying a simple step consumers can take to a well-lived life. These integrated programs are designed to effectively reach moms, both Hispanic and general market, and teens at retail, in print, TV and online.
The BodyByMilk campaign continues to educate teens about the nutritional benefits of milk, while rewarding them for engaging with milk. Research shows that teens are not only aware of the BodyByMilk message; they are drinking more milk because of it.
MilkPEP
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. MilkPEP activities are led by a 15-member board, which is monitored by the U.S. Department of Agriculture's (USDA) Agricultural Marketing Service.
Co-Branding Milk
Co-branding products is quite common across many segments of the dairy industry, especially with milk. Products such as milk and cereal and milk and cookies are often marketed together.
