December 19, 2012
Dairy Forum to Offer Sessions on Supply, Demand and Social Media
Heading to Dairy Forum in Orlando next month? Be sure to attend one of the three dynamic concurrent sessions scheduled for Tuesday, January 29. They will deal with getting milk to where it's needed, getting U.S. dairy products to the people who want them and getting the truth out through noisy social networks.
“Open Sesame: Getting Farm Milk to Where It’s Needed" will review the milk supply challenges created by recent dairy processing investments in new and expanded plants. The panel will feature Roger Cady, senior technical consultant, Elanco; Edward Gallagher, president, Dairy Risk Management Services, Dairy Farmers of America, Inc.; and Mike McCully, principal, The McCully Group. They will present an analysis of where milk is currently produced and discuss efforts to move or create milk supplies to meet plant investments. Andrew Novakovic, Ph.D., E.V. Baker Professor of Agricultural Economics Cornell University, will serve as moderator.
"Mexico to Malaysia: Where Are the 'Hot' Markets?" will examine the current demand for U.S. dairy exports and identify the dairy products that offer the most potential for global growth. Joining this panel will be Wilf Costello, executive vice president, Commercial-Cheese, Glanbia Foods Inc.; Bret Drake, export team leader, Schreiber Foods, Inc.; and Angelique Hollister, vice president, cheese marketing, U.S. Dairy Export Council. John Kelly, IDFA director of international affairs, will moderate this panel.
"Protecting Dairy in the New World Order of Social Media" will focus on how to mitigate the potential damage of activists and so-called health experts and counter negative news and social media blitzes with factual, positive information. The panel members will be Mike McCarty, global director, food industry and consumer affairs, Elanco, and Monica Massey, vice president, corporate communications and member relations, Dairy Farmers of America, Inc. Polly O’Grady, crisis communications expert and principal of Ready Ink Communications, will serve as moderator.
Dairy Forum will be held January 27-30 at the JW Marriott Orlando Grande Lakes in Orlando, Fla.
For more information, contact Maria Velasco, IDFA meetings assistant, at firstname.lastname@example.org.