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IDFA en Espanol 		Product Marketing

Cheese Programs

Cheese Market Research Project
Participants share the expense of acquiring syndicated retail and consumer panel data on cheese sales at a fraction of the cost of acquiring the information through the marketplace. Subscriptions available to IDFA members only.

  • For the 2007-08 Annual Fee Schedule (.pdf), click here.
  • Members: Click here for more information on what's included in this report. Or, contact Katherine Peal at kpeal@idfa.org or 202-220-3536.

"Ahh, the power of Cheese" national promotion program
This consumer website guides cheese lovers through the wide range of cheese varieities, high nutritional content of cheese, and the popular "Ahh, the power of Cheese" ad campaign. Features recipes, expert advice on serving, handling and storing tips, and the latest in cheese news.

3-A-Day of Dairy for Better Bones Campaign
In 2003, Dairy Management Inc. launched this campaign to encourage people to eat three servings of dairy every day to meet their calcium needs. Click here to visit the campaign's website.

Background: Cheese Industry Facts
Learn more about cheese production figures and sales trends in IDFA's "Dairy Facts" booklet