IDFA's premier annual meeting gathers players from all facets of the dairy industry - producers, processors and suppliers - to discuss and debate the significant policy issues facing the industry. Register today to reserve your spot at the 2005 Dairy Forum!

AGENDA

Saturday, January 8
2:00 - 5:00 pm	Registration (Asbury Rotunda)
Sunday, January 9
7:30 am	AM Golf Tournament (Eagle Pines Golf Course)
12:00 noon	PM Golf Tournament (Osprey Ridge Golf Course)
3:00 - 4:30 pm	IDFA Board of Directors Meeting (Asbury C)
3:00 - 7:00 pm	Registration (Asbury Rotunda)
6:00 - 7:00 pm	Keynote Address (Grand Harbor North) Since assuming his position as president and CEO of the U.S. Chamber of Commerce in 1997, Tom Donohue has revitalized the organization and expanded the Chamber's clout in Washington, DC and around the world. According to Industry Week Magazine, the Chamber under Donohue is "more aggressive, energetic, and lively than at any time in its history." You won't want to miss this powerful presentation of what's needed to keep business on the right track. Co-sponsored by: Silliker, Inc. Presider: Miriam Erickson Brown, President and COO Anderson Erickson Dairy Company Des Moines, IA Speaker: Tom Donohue, President & CEO U.S. Chamber of Commerce, Washington, DC
7:00 - 8:30 pm	Winter in the Tropics Reception (Yacht Club Marina & Boardwalk) Co-sponsored by: Ecolab, Inc.
Monday, January 10
7:00 am - 5:00 pm	Registration (Asbury Rotunda)
7:30 - 9:00 am	Awards Breakfast (Grand Harbor South) Dairy Field Processor of the Year Award Dairy Foods' Processor of the Year Award National Cheese Institute's Laureate Award Innovative Dairy Farmer of the Year, co-sponsored by IDFA and Dairy Today Soaring Eagle Awards Presider: Mike Reidy, Senior Vice President of Procurement, Logistics and Business Development Leprino Foods Company Co-sponsored by: Tetra Pak Inc.
9:00 - 10:15 am	"Washington Insider's" View of Actions this Year in Our Nation's Capital (Grand Harbor North) Moderator: Chip Kunde, Sr. Vice President International Dairy Foods Association, Washington, DC Panelists: The Hon. Bob Goodlatte, (R-VA) House Agriculture Committee Chairman Washington, DC The Hon. Pat Roberts, (R-KS) Senate Intelligence Committee Chairman and member of Senate Agriculture Committee Washington, DC
10:15 - 10:45 am	Coffee Break (Monday and Tuesday's Coffee Breaks co-sponsored by: Chicago Mercantile Exchange, Inc.)
10:45 am - 12:00 Noon	CEO Business Panel (Grand Harbor North) Dairy business CEOs will discuss changes and challenges facing the industry. Moderator: E. Linwood Tipton, Chairman & Chief Executive Officer The Tipton Group, Washington, DC Panelists: John Jeter, President & Chief Executive Officer Hilmar Cheese Company, Hilmar, CA Tim Kahn, Chief Operating Officer Dreyer's Grand Ice Cream, Oakland, CA John Kaneb, President & CEO H.P. Hood LLC, Chelsea, MA
12:00 - 1:45 pm	General Session Lunch and Keynote Address: "Wrong Track-Right Track" (Grand Harbor South) Moderator: Paul Kruse, CEO & President Blue Bell Creameries, L.P., Brenham, TX Speaker: Connie Tipton, President & CEO International Dairy Foods Association, Washington, DC
2:00 - 5:00 pm	Tennis Tournament (Contemporary Resort)
2:00 - 3:30 pm	Gold Business Partners Meeting (Grand Salon V) As a special service to Gold Business Partner members, IDFA will present a briefing on the dairy market insights for 2005 and how it could affect suppliers to the dairy industry, as well as a report on Business Issues in the 109th Congress. We'll also discuss plans for Worldwide Food Expo 2005 in Chicago. (If you are an IDFA Gold Business Partner, be sure to take advantage of this valuable session. Please RSVP to Cindy Cavallo at ccavallo@idfa.org, or 202- 220-3505.)
2:00 - 3:30 pm	International Trade Committee Meeting (Cape Cod D)
3:00 - 4:30 pm	Milk House and Wide World of Sports Complex Tour (Bus departs Yacht & Beach Club Convention Center)
3:30 - 5:00 pm	PAC Steering Committee Meeting (Saybrook Room)
6:30 - 7:30 pm	PAC Reception (Invitation Only) (Cape Cod B-D)
7:30 pm	PAC Dinner (Invitation Only) (Bluezoo at Swan Dolphin)
Tuesday, January 11
7:00 am - 5:00 pm	Registration (Asbury Rotunda)
7:30 - 8:30 am	Coffee with...Andrew Ferrier, CEO, Fonterra Cooperative Group (Grand Harbor North) Get a global perspective of dairy markets from the new CEO (since September, 2003) of Fonterra, a multinational dairy company owned by 13,000 New Zealand dairy farmers and the world's single largest exporter of dairy products.
8:30 - 9:45 am	General Session — Congressional Staff Panel (Grand Harbor North) Do you want to know how a bill really becomes a law? Join us to hear from Congressional staffers working day to day on legislative issues that impact the dairy industry. Panelists will share their insights on policy and politics as we face the beginning of a new Congress with new members and new priorities. Don't miss the chance to hear from those toiling in the trenches to shape policy on issues like dairy compacts, dairy import tariffs, extending the MILC program and reforming the Federal Order system. Moderator: Kristin Wilcox, Sr. Director Legislative Affairs International Dairy Foods Association, Washington, DC Panelists: Travis Jones, Legislative Assistant Office of Senator Larry Craig (R-ID) Stephanie Brand, Chief of Staff Office of Congressman Gil Gutknecht (R-MN) Dan Roehl, Policy Director Office of Congressman Mark Green (R-WI) Mike Yost, Legislative Assistant Office of Congressman Mark Kennedy (R-MN), Washington, DC
9:00 am - 12:00 Noon	Spouse Tour — Innovation in Action: A Disney's Behind the Scenes Tour When most people hear the name "Walt Disney," they think of Mickey Mouse, classic movies, and theme parks. What they often don't think of, or even know about, are his many innovative ideas that eventually led to the creation of the Walt Disney World Resort. Innovation in Action highlights Walt's many accomplishments — you'll see firsthand how "magic" is made and journey to places most guests never get to see! Join us for this incredible and entertaining experience you won't soon forget! (Please refer to the registration form for more information.) (Bus departs Yacht & Beach Club Convention Center)
10:00 - 11:15 am	Concurrent Sessions I. Food Security & Safety — From Farm to Fork (Asbury Hall A&B) Since September 11th, the US government has diligently explored a multitude of threats that the US population faces. Those threats include, among other things, terrorist contamination of the domestic food supply. Many traditional food and/or animal safety issues such as BSE and FMD have the potential to create significant economic or human health consequences too. Government agencies are working together and are involving the private sector in unprecedented partnerships to protect the food supply from farm to fork. Attend this session to get a glimpse at some of the challenges and opportunities before us. Moderator: Clay Detlefsen, Vice President & Counsel International Dairy Foods Association, Washington, DC Panelists: Lou Carson, Deputy Director for FSI Food and Drug Administration, Washington, DC Connie Finton, DFA Board Member Co-Owner, Carlene Farms, Tuscarawas Valley, OH John Sanford, Director, Div. of Regulatory Services Tennessee Department of Agriculture, Nashville, TN II. Coming Soon to a Store Near You: Milk from Cloned and Transgenic Cows! (Grand Harbor Salon V&VI) Is milk from cloned and transgenic cows the same as "conventional" milk? How should products from new genetic technologies be reviewed and regulated? Will products from these technologies be on the market this year? What kinds of new products can we expect? And what do consumers think? Explore these fascinating, fast-moving issues with a panel of individuals familiar with these questions and technologies. Moderator: Susan Ruland, Vice President, Communications and Meetings International Dairy Foods Association, Washington, DC Panelists: Barbara Glenn, Ph.D., Director of Animal Biotechnology Biotechnology Industry Organization (BIO), Washington, DC Carol Tucker Foreman, Distinguished Fellow and Director, The Food Policy Institute Consumer Federation of America, Washington, DC Jim Murray, Ph.D., Professor of Animal Science and Veterinary Medicine, University of California, Davis, CA III. To Pool or Not to Pool (Grand Harbor Salon VII&VIII) If depooling allows a farmer to be paid a Class price instead of a lower blend price, why all the concern? How does this affect the ideal of 'orderly marketing'? Who gains from this practice and at whose expense? Hear industry leaders discuss the current effects of the long-standing policy and critique some of the proposed solutions. Moderator: Mary Ledman, Principal Dairy Direct Trading, LLC, Libertyville, IL Panelists: Bill Curley, Director, Policy & Commodity Procurement Dean Foods Company, Dallas, TX Jon Davis, Vice President of Cheese Production Le Sueur Cheese Co., Inc., Le Sueur, MN Jim Oberweis, Chairman Oberweis Dairy, Inc., North Aurora, IL
11:15 am - 12:30 pm	Concurrent Sessions IV. Are New Milk Based Beverages a Threat or Opportunity? (Grand Harbor V&VI) Have you heard of Yoohoo? How about Raging Cow, Love Bus Brew, Fuze Healthy Infusions or Starbucks' Doubleshot? The recent explosion of such milk-based beverages has started a debate over whether these new products are a threat to traditional milk drinks or an opportunity for growth in our industry. Come and hear a panel of experts sound off on the future of these products and their potential impacts on the milk beverage market. Moderator: Tom Nagle, Vice President, Marketing International Dairy Foods Association, Washington, DC Panelists: Mac McCampbell, Chief Operating Officer (Invited) O-AT-KA Milk Cooperative, Inc., Batavia, NY Alan Reed, VP of Business Development Dairy Management Inc., Rosemont, IL Mark Stephenson, Sr. Extension Associate Cornell University, Ithaca, NY V. Managing the Ups and Downs of Dairy Markets (Grand Harbor VI&VII) Price volatility is nothing new for the dairy industry, but what role can our commodity markets play to help companies manage this risk? What role do milk price regulations and other government policies play in price volatility? Regardless of your experience, you can learn more from these experts. Moderator: Jerry Dryer, Editor Dairy Food Market Analyst, Delray Beach, FL Panelists: Dave Brown, President & CEO Downes O'Neill LLC, Chicago, IL Mary Ledman, Principal Dairy Direct Trading LLC, Libertyville, IL John Harangody, Director, Agricultural Commodity Chicago Mercantile Exchange, Chicago, IL Phil Plourd, Vice President, Research Blimling & Associates, Cottage Grove, WI VI. Crisis Management (Asbury Hall A&B) When a crisis hits a dairy farm or production facility, producers and processors these days may have to work with the media, local authorities, state regulators, and even the Department of Homeland Security, FBI or other Federal Officials. Sometimes companies aren't ready for a crisis, officials don't understand the dairy business, and the media gets the story wrong. Get an inside look a recent situations, plus the skinny on what will happen if BSE or FMD become full-fledged problems for dairy. This panel will also explore how businesses and officials can work together better in the future if something bad happens. Moderator: Susan Ruland, Vice President, Communications and Meetings International Dairy Foods Association, Washington, DC Panelists: Chris Galen, Vice President of Communications National Milk Producers Federation, Arlington, VA Dr. Mark Teachman, Senior Staff Veterinarian USDA/APHIS, Washington, DC Jim Wegner, Sr. Vice President, Operations WestFarm Foods, Seattle, WA
12:30 - 2:00 pm	Golf & Tennis Awards Lunch and General Session (Asbury C&D) Don't miss this great opportunity to gain insight from one of Washington's most knowledgeable political commentators. Stu Rothenberg will recap the November elections, discuss the issues facing the President and 109th Congress, and give his thoughts on the critical issues facing the nation. Presider: Tom Nagle, Vice President, Marketing International Dairy Foods Association Washington, DC Speaker: Stu Rothenberg, The Rothenberg Report, Columnist, Roll Call Washington, DC Co-sponsored by: Monsanto Company
2:15 - 3:30 pm	General Session World Trade Organization: Doha Development Agenda: Implications for Dairy (Grand Harbor North) World Trade Organization (WTO) members have finally agreed upon a framework for negotiations in the Doha Round. With the U.S. presidential race and change of the European Commission behind us, the real work now begins. In the months ahead, 147 countries will negotiate the details to eliminate export subsidies, increase market access and reduce trade-distorting domestic support. These WTO objectives will significantly alter international trade and will have a direct impact on the U.S. dairy industry. Whether or not you are involved in international markets, you will want to attend this session to find out how the Doha Round will affect your business. Moderator: Janet Nuzum, Former Sr. Policy Advisor for Representative Calvin Dooley (D-CA), Washington, DC Panelists: Philippe Jachnik, Head, Dept. of Professional & International Affairs ATLA, Paris, France Leonard Condon, Director, International Business Relations Altria Corporate Services, Inc. Fiona Cooper, Head of Trade Strategy Fonterra Cooperative Group, Auckland, New Zealand
3:30 - 4:45 pm	Concurrent Sessions VII. Farms of the Future (Asbury Hall A&B) Today's dairy farms face many challenges including price volatility, environmental mandates, zoning restrictions and much more. Conversely, new animal production methods and other advancements provide prospects for growth and innovation. Successful farms have found ways to address today's challenges and use new technologies to prepare their businesses for tomorrow. Come hear what some of the country's most progressive dairy farmers are doing to become the farms of the future! Moderator: Chuck Ahlem, Undersecretary California Department of Food & Agriculture, Sacramento, CA Panelists: Greg Ledbetter, Owner/Manager C Bar M Dairy, Jerome, ID Cris Peterson, Owner Four Cubs Farm, Grantsburg, WI Dick Waybright, President Mason-Dixon Farms, Inc., Gettysburg, PA VIII. New Directions for U.S. Dairy Policy: Thinking Outside the Box (Grand Harbor Salon V & VI) Dairy policy has changed very little over the years; while the specific regulations have been altered, we still have programs dating back to the 1930's like the dairy price support program and federal milk marketing order program. More recent programs, like the dairy export incentive program and the milk income loss contract program, are similar to long used programs for other commodities. Meanwhile, the structure of the U.S. dairy industry and dairy markets have changed significantly. Is it time to completely rethink the structure of our dairy policies? Come hear this diverse group of agriculture policy experts discuss their "out of the box" thoughts on the future of U.S. dairy policy. Moderator: Bob Thompson Professor — Agri & Consumer Economics University of Illinois, Urbana, IL Panelists: Ken Bailey, Associate Professor of Agricultural Economics The Pennsylvania State University, University Park, PA Ed Jesse, Professor University of Wisconsin, Madison, WI Dan Sumner, Director University of California Agricultural Issues Center Davis, CA IX. Good Fat — Bad Fat: What in the Health is Going On? (Grand Harbor Salon VII&VIII) Fat is being blamed for the obesity crisis that is skyrocketing health care costs due to increased heart disease and diabetes. But, what about dairy fats—some experts say stay away. New research suggests that even high fat dairy foods can fit into a weight loss diet. Milk fat contains CLA, a good fat that may prevent disease, and none of the dreaded trans fat. Dairy farmers are now increasing CLA in milk by feed management. If fat isn't the problem, then is it time to change our government message to focus on fewer calories or carbs? Experts on this science will square off on the pros and cons of dairy fat in the diet and what this means consumers and public health policy. Moderator: Cary Frye, Vice President, Regulatory Affairs International Dairy Foods Association, Washington, DC Panelists: Tara Geise, MS, RD Tara Geise Nutrition Consulting, Orlando, FL Pete Huth, Director of Nutrition Research Dairy Management Inc., Rosemont, IL Diane Santoro, Program Administrator Florida Dept. of Education, Orlando, FL Doug Young, Partner Spruce Haven Dairy & Research Farm, Union Springs, NY
6:00 - 7:30 pm	Grand Harbour Reception (Grand Harbor North) Co-sponsored by: Evergreen Packaging/International Paper
Wednesday, January 12
8:00 - 8:30 am	Coffee with...Tom Gallagher, CEO of Dairy Management, Inc. and Kurt Graetzer, CEO of the Milk Processor Education Program (Grand Harbor Salon V&VI) Maximize your own brand activities by tying in with the major national campaigns for promoting dairy. You'll get a top-line review of what's ahead in dairy advertising, promotion and research for 2005 under the two generic, dairy promotion programs.
8:30 - 9:30 am	Healthy Weight with Dairy (Grand Harbor Salon V&VI) You've heard about it in meetings, seen it on TV, read about it everywhere, and, we hope you and your company are a part of it! It's the national tidal wave of marketing, publicity, and promotion based on recent science showing dairy's ability to enhance fat burning and weight loss. The increased focus on healthy foods in an effort to control obesity has also helped drive wildly successful fluid milk and dairy initiatives in McDonalds and Wendy's, and other food service companies. Additionally, the Federal Government's preliminary Dietary Guideline recommendations recognize the important role of dairy's nutrient package in a healthy diet. There's lots more to come in terms of school initiatives, new science and, new consumer research about teens and healthy weight. Don't miss this exciting session! Speakers: Tom Nagle, Vice President, Marketing International Dairy Foods Association, Washington, DC Grant Prentice, Exec. V.P., Strategy & Business Development Dairy Management, Inc., Rosemont, IL
9:30 - 10:30 am	General Session — On the Issues with Kozak and Tipton (Grand Harbor Salon V&VI) Moderator: Susan Ruland, Vice President, Communications and Meetings International Dairy Foods Association, Washington, DC Panelists: Connie Tipton, President and CEO International Dairy Foods Association, Washington, DC Jerry Kozak, President & CEO National Milk Producers Federation, Arlington, VA
10:30 am	Adjournment

HOW TO REGISTER
To register for the 2005 Dairy Forum:

Mailing address: IDFA, 1250 H Street NW, Suite 900, Washington, DC 20005
Attn: Meeting Registration
IDFA Fax: 202/331-7820 Attn: Meeting Registration

Questions can be directed to Tanika Manning at tmanning@idfa.org, 202/220-3557.

HOTEL AND TRAVEL INFORMATION

To make hotel reservations, please call the Disney Yacht & Beach Club directly at 407-934-3372 by December 3, 2004 to receive the special Dairy Forum rate of $243. After that date, the hotel will only take reservations on a space-available basis, so please call today to reserve your room!

A Very Special Thanks to all of our Special Event Co-Sponsors at Dairy Forum 2005

Sponsors for Keynote Address, Breakfast Session and Awards Presentation and Receptions
Ecolab, Inc.
Evergreen Packaging/International Paper
Tetra Pak Inc.
Monsanto Company
Silliker, Inc.

Tournament Bags and Shirt:
Cintas Corporation

Session Breaks
Chicago Mercantile Exchange

Tennis Tournament
Alcan Packaging
Herbein + Company

Golf Tournament
Berry Plastics Corporation
Continental Custom Ingredients, Inc.
Dairy.com
Danisco USA Inc.
Degussa Food Ingredients
Ecolab Inc.
Fruitcrown Products Corporation
Ice Cream, Milk & Cheese PAC
Polytainers Inc.
Saputo Inc.
Silliker, Inc.
Terri Lynn, Inc.