This one-day workshop will provide the latest information on dairy label trends and explore what consumers are thinking about food and health. Hear about hot issues involving claims for organic products, produced without the use of rbST, hormones and antibiotics, adding functional ingredients to dairy products and much more! IDFA regulatory experts and government officials from FDA and USDA will provide the data that you and your staff need to produce compliant and effective labels.

Agenda

8:00–8:15	Welcome Cary Frye, Vice President, Regulatory Affairs, IDFA
8:15–10:15 a.m.	Organic Regulations — Farm to Package More and more dairy foods are entering the fast growing organic market. Learn from USDA NOP officials about the requirements for producing, processing and labeling organic dairy products. The session also will cover the elements of a plant's verification effort, which documents of authenticity are required for organic farming, subsequent levels of handling, permitted ingredients and labeling issues. Speakers: Dr. Barbara C. Robinson, Deputy Administrator for USDA AMS, Transportation and Marketing Programs (National Organic Program) Joe Smillie, Sr. V.P., Quality Assurance International & Certifier Member, National Organic Standards Board
10:15–10:30 a.m.	Break
10:30–11:00 am	Organic, Natural, Hormone and Antibiotic Labeling We will cover labeling requirements for dairy products from cows that are not treated with rbST and claims touting that the products are all natural or produced without hormones or antibiotics. Some of these claims are governed by federal regulations, while others are based on federal guidance or state regulation. Speaker: Michelle Matto, Assistant Director, Regulatory Affairs, IDFA
11:00 am–12:00 pm	FDA Update Learn directly from FDA staff about initiatives for food labeling and standards and potential future label changes. Recent topics include qualified health claims, gluten-free labeling, how to regulate functional foods, consumer education of nutrition labels and exploration into the use of symbols to communicate nutrition information. Also learn about FDA's priorities, goals and recent enforcement issues. Speaker: Dr. Kathleen Ellwood, Office of Nutrition Programs and Labeling, FDA CFSAN (invited)
12:00–1:15 p.m.	Lunch
1:15–1:45 p.m.	What Consumers Are Thinking Hear the latest consumer research from IFIC's 2007 Food & Health Survey on the perceived health and wellness benefits that foods and beverages provide. The session will also explore how consumers understand labeling claims and use information on the package, as well at what factors influence purchasing decisions. Speaker: Richard Elder, Senior Director, IFIC and IFIC Foundation Council
1:45–2:30 p.m.	Communicating Health: Health Claims/Qualified Health Claims/Structure Function Claims Labels can be powerful tools for communicating health-related messages to consumers, whether through health claims (either significant scientific agreement or qualified health claims) or structure-function claims. Learn what claims are available for use on dairy labels and what the difference is between them. Speaker: Cary Frye, Vice President, Regulatory Affairs, IDFA
2:30–3:00 p.m.	Break: Featuring Dairy Foods with Added Omega 3
3:00–4:30 p.m.	Functional Ingredients in Dairy Products With the surge in omega-3 fats, plant sterols and stanols, and botanicals being added to a variety of food products, including dairy foods, it's important to know how these ingredients must be declared on the label and what claims can be made about them. While some functional ingredients have related health claims, others must be explained using structure-function claims. Find out how to label your products that contain unique functional ingredients. Speaker: Elizabeth Campbell, Senior Consultant, EAS Consulting
4:30–5:00 p.m.	Wrap up and Adjourn

How to Register

You have five easy options for registering! The conference is only $495 for IDFA members and $695 for nonmembers. To register:

1. Register online
2. Call IDFA's registrar at (202) 220-3557
3. Fax the registration form to (202) 331-7820
4. Email IDFA's registrar at register@idfa.org
5. Mail the registration form and check to IDFA, 1250 H St, NW, Ste. 900, Washington, D.C., 20005.

As soon as we receive your payment and registration for this workshop, you will receive your complimentary registration form for Worldwide Food Expo, the dairy event of the year! Worldwide Food Expo, the largest food technology event in the North America, features one million square feet of exhibit space and over 45 educational sessions. For more information on Expo, visit www.worldwidefood.com.

Questions about registration? Contact Lauren Ledermann at 202-220-3557 or lledermann@idfa.org.