The dairy industry is very excited about research that suggests that eating dairy foods like milk, cheese and yogurt can aid in weight loss when combined with exercise and a reduced-calorie diet. These findings could have a major impact on dairy sales.

IDFA and DMI have forged an agreement that allows dairy companies to license this research and use the findings to promote branded dairy products. Now you can hear more detail on this powerful marketing opportunity. During this unique training session, IDFA's expert regulatory and marketing staff will explain the benefits of participating, what products qualify, and how you can obtain a license, as well as specific example claims for milk, cheese and cultured products.

Specific program topics include:

• A review of the science on dairy and weight loss
• "The Decision Tree" - Which products qualify for the license? What claims can you make for your product?
• Specific examples of weight loss claims for milk, cheese and cultured products
• Overview of MilkPEP's "Milk Your Diet. Lose Weight." Program
• Guidance on how to communicate dairy's weight loss benefits

IDFA TeleTraining is a method of training that you can "attend" right from your office. IDFA TeleTraining will provide the high level of education you are accustomed to getting from IDFA, without the time, hassle and expense of traveling.

"Healthy Weight with Dairy" TeleTraining is one and a half hours in duration, with 75 minutes allotted for the presentation, and 15 minutes for a question and answer period. The seminar is delivered over the telephone for reliable and clear sound quality. PowerPoint presentations will be accessed online during the seminar.

How to Register:
The fee for IDFA TeleTraining is $95 for members and $150 for nonmembers. Click here to download a registration form or contact Tanika Manning at (202) 220-3557 or tmanning@idfa.org to register or for more information.

Once you have completed registration and paid the appropriate fee, you will be sent an email confirmation containing the dial-in number and more information about accessing the training. About a week prior to the call, you will get a reminder email about the session.