Federal Nutrition Programs
August 4, 2008
FTC Report Examines Food Marketing to Kids and Teens
The Federal Trade Commission last week released the results of its study on food marketing to children and adolescents, showing that companies spent about $1.6 billion marketing their products to this age group in 2006. The report includes examples of healthy messaging used in milk mustache ads and recommends that all companies adopt nutrition-based standards for marketing their products. According to a Washington Post article, the product category with the highest expenditures, $492 million, was carbonated beverages, while the Milk Processor Education Program spent about $67 million on its advertising in 2006. An overview of the report and the full report are available online.
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