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Dairy Facts 2016


Hotel Information

Dairy Forum will be held at the J.W. Marriott Desert Springs. Make reservations online directly with the hotel or by calling (877) 622-3140 to reserve your room. When calling, refer to IDFA’s Dairy Forum to receive the special room rate of $259 a night plus applicable taxes. The deadline to secure a room is January 5, 2018. We have reserved a large block of rooms, but once all the rooms have been booked, we cannot guarantee that additional space will be available.  

If you are trying to make a reservation and find the Dairy Forum room block to be full on any/all nights of your stay, please contact to be placed on the hotel waitlist. We are certain that additional rooms at the J.W. Marriott Desert Springs will be available in the upcoming weeks. 

J.W. Marriott Desert Springs
74-855 Country Club Drive
Palm Desert, CA 92260
(760) 341-2211
Online Reservations
Hotel Website

In addition to private in-room dining, resort guests can indulge in numerous dining options that offer variety in cuisine, atmosphere and formality.

On-Site parking: $8.00 hourly; $25.00 daily
Valet parking: $34.00 daily 

The nearest major airport is the Palm Springs International Airport (PSP). This airport has international and domestic flights and is approximately 12 miles from the resort. Estimated taxi fare: $50.00 one way.

Networking Activities

Last year, Dairy Forum attendance topped 1,000, marking another record turnout. Build your professional network and enhance existing relationships by attending Dairy Forum's many networking events.

Sunday 01.21 
4:00 - 5:00 PM
Join us for conversation and camaraderie at a reception for those attending Dairy Forum for the first time. Make the most of this opportunity to meet your new network of colleagues and get to know other dairy leaders while grabbing a drink and bite to eat in a fun and informal setting. 

Sunday 01.21 
7:00 - 9:00 PM

Say hello to friends old and new! The welcome reception is your chance to relax while networking with your industry peers. The reception will feature delicious cuisine with plenty of libations and live music.

Tuesday 01.23
5:30 - 7:30 PM

Gather with Dairy Forum friends and colleagues for one last toast at the closing reception. Build your circuit of contacts and experience the energy of this exciting event with cocktails, hors d’oeuvres and entertainment before you head back home. 

Sports Activities

Sunday 01.21 
Tip Tipton Memorial Golf Tournament: 8:00 AM
(Shamble Shotgun Start)
Afternoon Golf Tournament: 11:30 AM
 (Scramble Shotgun Start)
Highly acclaimed architect Ted Robinson, who is called the “King of Waterscapes,” designed both the Palm and Valley Courses at Desert Springs. True to his signature style, there's more water on these two championship courses than you can shake a 9-iron at. Both courses offer golfers beautifully landscaped waterways and rolling fairways to challenge their skills, with exceptional views of the Santa Rosa Mountains in the distance. Hollywood stars and golf pros have been teeing off here for years and for good reason. The morning golf tournament will take place on the Valley Course. The afternoon tournament will be played on the Palm Course.
Registration Fee: $235 per person 
Registration includes: greens fees, boxed breakfast or boxed lunch, cart fees, practice balls, beverages and service fees. Appropriate golf attire and shoes are required. 

Sunday 01.21 
Noon - 3:00 PM
Round-robin play will determine the top seed. Enjoy the ultimate experience at one of the most comprehensive resort tennis programs in the world. The editors of TENNIS Magazine named Desert Springs to its annual “Top 50 Tennis Resorts in the U.S.” list, a compilation of the best and most noteworthy tennis resorts across the country. The tennis program at Desert Springs is ranked as one of the top 10 in the country. It has gained special recognition for its Grand Slam Round Robin, Peter Burwash International Tennis Shows and a large variety of offerings, including 20 courts housing all three play surfaces: clay, grass and hard.
Registration Fee: $115 per person 
Registration includes: court fees, boxed lunch, cart fees, practice balls, beverages and service fees. Appropriate tennis attire and shoes are required. 

Spouse Activities

A Revitalizing Yoga and Health Activity
Monday 01.22 
9:30 AM - NOON 
Guests will be treated to a full yoga class guided by a professional instructor who will help you harmonize your centers of energy, or chakras. Following the yoga class, the instructor will speak about health and fitness with a focus on the FIT Principle, which balances frequency, intensity and time of training to provide maximum cardiovascular, strength and flexibility benefits. Guests will leave with new tips and techniques to use at home.
Registration Fee: $95 per person 
Registration includes:yoga class, health and fitness presentation and light refreshments. Yoga mats will be provided for participants. 

Palm Springs Wine Tasting
Tuesday 01.23 
12:30 PM - 3:00 PM

Guests will enjoy tastings of a variety of the best wines and food pairings that Southern California has to offer. The wine expert will guide the group through the wine tastings, explaining the origin of each vintage and what sets it apart from other wines. The session will combine education and entertainment to create a truly memorable experience.
Registration Fee: $95 per person 
Registration includes: five (5) different wines to taste along with five (5) different foods items paired with the wines.